We were watching The Weather Channel while Hurricane Ike (sans Tina) came ashore in Galveston, Texas last weekend. There was lots of live video from Galveston and Houston, plus lots of glitzy graphics. We were surprised, however, to see The Weather Channel use the graphic above.
OK, if you can't hear us, move up to the front of the class -- AFFECT is most often a verb meaning "have an impact on". EFFECT is most often a noun, as in "sound effects." This means that The Weather Channel picked the wrong spelling - it should have been "Feeling the EFFECTS of Ike."
Don't get us wrong, we love The Weather Channel (Melanie does have a degree in meteorology, after all, AND The Weather Channel created a commercial out of a letter she wrote back in the 1980s). We just want them to take a little more care and check their word choice in graphics before airing those graphics.
We wish those AFFECTED by Hurricane Ike a quick recovery from the damage and hardship inflicted by the storm.